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Ivan, 26 years old, Orion delivery
GMeet
21.01.2025 5:00 PM
104 minutes
Research
Respondent Information
Ivan, 26 years old, product manager at Orion, lives in Moscow. He leads an active lifestyle and pays attention to his diet.
Positive Aspects
The simplicity of the "Azbuka Vkusa" app interface and the wide range of products. Ivan noted: "the interface is quite simple and there is a wide selection of products."
Convenience of delivery through Yandex. Ivan mentioned: "they deliver everything through Yandex delivery, it's fast and convenient."
Negative Aspects
Delivery issues, such as spoiled products or canceled deliveries: "it's probably better when they deliver spoiled products or when the delivery doesn't happen."
High delivery costs during peak hours, which can deter customers: "for example, if you want to order from a store, during peak hours their delivery fee is 350 rubles."
Next Steps
Explore the possibility of improving app interfaces to enhance user-friendly experiences.
Consider implementing a recommendation system for items in the cart to increase the average order value.
Analyze user feedback on delivery issues and develop strategies to minimize them.
Investigate the impact of delivery prices during peak hours on user behavior and consider options for price optimization
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