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We will create a transcript and perform initial analysis. We will identify positive and negative aspects and provide respondent quotes.

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Ivan, 26 years old, Orion delivery

GMeet

21.01.2025 5:00 PM

104 minutes

Research

Respondent Information

Ivan, 26 years old, product manager at Orion, lives in Moscow. He leads an active lifestyle and pays attention to his diet.

Positive Aspects

  • The simplicity of the "Azbuka Vkusa" app interface and the wide range of products. Ivan noted: "the interface is quite simple and there is a wide selection of products."

  • Convenience of delivery through Yandex. Ivan mentioned: "they deliver everything through Yandex delivery, it's fast and convenient."

Negative Aspects

  • Delivery issues, such as spoiled products or canceled deliveries: "it's probably better when they deliver spoiled products or when the delivery doesn't happen."

  • High delivery costs during peak hours, which can deter customers: "for example, if you want to order from a store, during peak hours their delivery fee is 350 rubles."

Next Steps

  • Explore the possibility of improving app interfaces to enhance user-friendly experiences.

  • Consider implementing a recommendation system for items in the cart to increase the average order value.

  • Analyze user feedback on delivery issues and develop strategies to minimize them.

  • Investigate the impact of delivery prices during peak hours on user behavior and consider options for price optimization

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