SOL: Call Quality Assessment in 15 Seconds Instead of 10 Minutes

Radzivon Alkhovik

Jul 22, 2026

Updated on

Jul 22, 2026

SOL is an IT integrator with 8 years of history and a team with 20 years of combined expertise in Bitrix24, ranking among the platform's top partners in Russia. The company implements and configures CRM systems for B2B businesses with teams of 30 or more. Its own sales department handles active client work — dozens of calls and meetings every day.

"It's already part of the business model and internal business processes — something employees can no longer imagine working without."
— Ivan Shum, Co-founder, SOL

25x faster call assessment · Sales quality 55% → 85% · 150 hours of recordings per month

The Challenge

At SOL, sales quality control is a mandatory process: every call must be evaluated against 12 criteria, from needs identification to objection handling. Doing this manually took a manager around 10 minutes per recording — listening to everything in full was simply not feasible, and spot-checking didn't give a complete picture.

The company had previously used the foreign service tl;dv, but had to move away from it: Russian personal data legislation requires that recordings be stored on servers located in Russia. A replacement tool was needed.

"When we run out of funds on mymeet.ai, I find out immediately — employees come straight to me and say: 'It's not working, bring it back, we need it.'"
— Ivan Shum, Co-founder

The Solution

The SOL team built their own integration: via the mymeet.ai API, transcripts and analytics flow directly into the deal card in Bitrix24. Employees don't switch between tools — everything appears where they already work. The bot automatically joins every call and meeting, captures the transcript, and generates a structured report.

At the core of the process is a custom 12-point quality control checklist. After each call, mymeet.ai automatically scores it against every criterion: did the manager identify the need, present the solution, handle objections. The manager sees the assessment instantly — no playback required.

In parallel, the service collects marketing analytics: what problems clients mention most frequently, what questions they ask, what objections come up. This data feeds into product development and sales script refinement.

"We literally understand the quality of a call in 15 seconds — no need to listen to anything."
— Ivan Shum, Co-founder

The Results

25x faster call assessment — 15 seconds instead of 10 minutes: the manager sees the checklist score immediately, with no playback needed
Sales quality rose from 55–60% to 85%+ — average score across 12 criteria after several months of use
150 hours of recordings per month processed automatically — 9,000 minutes of meetings and calls that previously couldn't be covered by spot-checking
The transition from tl;dv was seamless: mymeet.ai met 152-FZ requirements while delivering more functionality. The same analytics SOL built for itself has since become part of its client offering — the company now recommends the service as a sales quality improvement tool for the teams it onboards onto Bitrix24.