Technology & AI
Fedor Zhilkin
Sep 25, 2025
Over the past 5 years, corporate video conferencing expenses have grown 12-fold, but only 23% of companies consciously choose platforms for their tasks. The rest use what's "already in the office" or "recommended by the IT department," overpaying for unnecessary features or losing critical business capabilities.
Hello! The mymeet.ai team conducted comprehensive testing of Zoom, Google Meet, and Microsoft Teams under real corporate conditions. We'll show objective differences across 15 criteria, real total cost of ownership, and help you choose the platform that best fits your team and business tasks.
Comparison of Approaches: Zoom vs Google Meet vs Microsoft Teams
Each platform was created to solve different business tasks, so understanding their basic philosophy will help quickly determine the most suitable solution for your organization.
Zoom — Video Conferencing Specialist
Zoom company initially focused on one task — creating the best video meetings on the market. This approach allowed achieving superior connection quality and ease of use.
Zoom is built on the principle of "doing one thing, but better than everyone." Every feature is optimized for connection stability and video quality. The platform easily integrates with any external tools through an extensive application ecosystem.
This approach makes Zoom ideal for companies with frequent external meetings, international teams, and organizations where video connection quality is critically important for business.
Google Meet — Simplicity Above All
Google created Meet as part of the Workspace work ecosystem with emphasis on maximum simplicity and accessibility. The main idea — video conferencing should be available to everyone without technical barriers.
Meet works directly in the browser without application installation, eliminating main obstacles for participants. The interface contains only necessary functions, excluding confusion even for inexperienced users.
This approach is especially valued by educational organizations, small teams, and companies where ease of use is more important than advanced video conferencing features.
Microsoft Teams — Comprehensive Work Platform
Microsoft developed Teams not just as a video calling tool, but as the center of all corporate communications within the Office 365 ecosystem. Video conferencing here is just one of many functions.
Teams combine chats, documents, planning, file sharing, and meetings in a unified platform. This allows teams to work in a single information space without switching between different applications.
This comprehensive approach is most effective for Microsoft 365 corporations, teams with intensive collaborative work, and organizations with centralized IT management.
Video and Audio Quality: Zoom vs Google Meet vs Teams
Connection quality remains the main criterion when choosing a platform for business communications. We tested all three solutions under various conditions — from stable corporate internet to unstable home connections.
Connection Stability with Weak Internet
Zoom: Showed best results with unstable internet. Automatic video quality adaptation to connection speed works smoothly. When speed drops to 500 kbps, the meeting continues in acceptable quality.
Google Meet: Works well with stable internet but may "fall apart" with sudden speed changes. Quality switching is noticeable to participants.
Microsoft Teams: Average results with unstable connection. Sometimes audio delays up to 2-3 seconds occur with poor internet, which is critical for live communication.
Winner: Zoom — exceeds competitors in working with an unstable internet.
Audio Quality and Noise Suppression
Zoom: Professional AI noise suppression removes background sounds without affecting voice. Excellent work with echo and feedback.
Google Meet: Basic noise suppression handles constant sounds (air conditioner, fan) but misses sharp noises.
Microsoft Teams: Good noise suppression but may "eat" speech parts with aggressive settings. Works better in a corporate environment with quality equipment.
Winner: Zoom — best audio processing algorithms on the market.
Large Participant Support
Zoom: Up to 1,000 participants depending on plan. Stable operation even at maximum load. Gallery mode up to 49 participants simultaneously.
Google Meet: Up to 250 participants on paid plans. Performance may decrease with 100+ participants simultaneously with cameras on.
Microsoft Teams: Up to 1,000 participants, but realistically comfortable operation up to 300 people. With large numbers of participants, interface delays may occur.
Winner: Zoom — best scalability for large meetings.
Ease of Use: Which Platform Any Employee Can Master
Interface intuitiveness directly affects team implementation speed and time spent on user technical support. The simpler the platform, the less resistance from employees during transition.
External Participant Connection to Meetings
Zoom: One-click connection via link. Doesn't require registration or application installation for basic participation. External participants join the meeting in 10-15 seconds.
Google Meet: Simple browser connection but may require a Google account for some features. Sometimes asks to install applications on mobile devices.
Microsoft Teams: Requires application installation or guest account creation. External participant connection may take 2-3 minutes with registration.
Winner: Zoom — minimal barriers for external participants.
Interface for Meeting Organizers
Zoom: Minimalist interface with logical function placement. All main actions available in 1-2 clicks. Quick mastery even by inexperienced users.
Google Meet: Extremely simple interface with basic features. May lack advanced capabilities for complex meetings but ideal for simple calls.
Microsoft Teams: Multifunctional interface requires learning time. Multiple tabs, menus, and settings may confuse new users.
Winner: Google Meet for simple meetings, Zoom for balance of features and simplicity.
Mobile Applications
Zoom: Excellent iOS and Android applications with full functionality. Interface adapted for mobile devices.
Google Meet: Simple and fast mobile applications. Basic functionality works stably but fewer advanced capabilities.
Microsoft Teams: Functional applications but may seem complex due to multiple features. Good integration with mobile Office versions.
Winner: Zoom — best balance of features and convenience on mobile devices.
Effective Meeting Features: Zoom vs Meet vs Teams
The set of tools for conducting productive calls differs fundamentally between platforms. Basic capabilities determine whether you can organize interactive discussion or be limited to simple presentation showing.
Breakout Rooms: Small Group Work
Zoom: Best implementation of breakout rooms. Organizers can create groups automatically or manually, switch between rooms, and send messages to all groups simultaneously.
Google Meet: Basic breakout rooms function available only on paid plans. Limited group management capabilities.
Microsoft Teams: Functional breakout rooms with ability to assign moderators in each group. Good integration with files and documents.
Winner: Zoom — most developed group work capabilities.
Interactive Tools
Zoom: Built-in interactive whiteboard, polls, annotations on shared screen, participant reactions, "raise hand" function.
Google Meet: Basic reactions and "raise hand" function. Polls available through Google Forms integration.
Microsoft Teams: Microsoft Whiteboard interactive board, polls through Forms, rich Office document collaboration capabilities.
Winner: Tie between Zoom and Teams — different strengths.
Meeting Recording and Processing
Zoom: Local and cloud recording (on paid plans). Automatic English transcripts. Possibility of third-party service record processing.
Google Meet: Google Drive cloud recording on Workspace plans. Automatic subtitles in 10+ languages including Russian.
Microsoft Teams: Microsoft Stream recording with automatic processing. SharePoint integration for record organization.
Winner: Teams — best organization and record processing in a corporate environment.
Collaboration: Chats, Files, Team Documents
Modern teams need constant interaction between meetings. Platform ability to support continuous collaboration often becomes a decisive factor when choosing a corporate solution.
Persistent Chats and Channels
Zoom: Basic chat only during meetings. Requires integrations with external messengers for continuous communication.
Google Meet: Google Chat integration for continuous team communication. Simple group chats without complex channel structure.
Microsoft Teams: Developed a system of persistent channels with threads, mentions, structured discussions. Center of all team communications.
Winner: Teams — created for continuous teamwork.
File Collaboration
Zoom: Basic file sharing during meetings. Main document work through integrations.
Google Meet: Seamless integration with Google Drive, Docs, Sheets. Simultaneous document editing by meeting participants.
Microsoft Teams: Deep integration with Office 365, SharePoint, OneDrive. Document collaboration directly during meetings.
Winner: Tie between Meet and Teams depending on the used ecosystem.
Corporate Security: Data Protection in Zoom, Meet, and Teams
Choosing a platform for business communications is inseparably linked to organization security requirements. Confidential data leaks through unprotected meetings can cost company reputation and significant financial losses.
Encryption and Data Protection
Zoom: End-to-end encryption, AES 256-bit data encryption. Waiting rooms, meeting passwords, detailed security settings.
Google Meet: Encryption in transit and at rest. GDPR, HIPAA compliance. Google Workspace security integration.
Microsoft Teams: Enterprise-grade security based on Azure. Conditional access, information protection, industry standard compliance.
Winner: Teams — most developed corporate security features.
Russian Legislation Compliance
Zoom: Data stored on international servers, which may create 152-FZ problems. Possible sanction risks.
Google Meet: Similar to Zoom — data on foreign servers, potential risks for Russian organizations.
Microsoft Teams: Offers data localization in Russian data centers for 152-FZ compliance. More flexibility for large corporations.
Winner: Teams — best capabilities for Russian requirements compliance.
Cost: Zoom vs Google Meet vs Microsoft Teams
Financial expenses for video conferencing should consider not only basic subscription but also hidden costs for additional features, integrations, and time spent training employees.
Basic Pricing Plans
Plan | Zoom | Google Meet | Microsoft Teams |
Free | 40 minutes for groups, up to 100 participants | 60 minutes, up to 100 participants | Included in free Microsoft 365 |
Starter | Pro $14.99/month | Google Workspace $6/month | Microsoft 365 Business Basic ₽360/month |
Business | Business $19.99/month | Business Standard $12/month | Business Standard ₽750/month |
Enterprise | Enterprise from $19.99/month | Enterprise from $18/month | Enterprise from ₽1,100/month |
Hidden Costs and Additional Functionality
Zoom: Integrations with external systems may require separate subscriptions. Webinar functions charged additionally.
Google Meet: Full functionality only as part of Google Workspace. Separate Meet costs more and has limited capabilities.
Microsoft Teams: Maximum functionality only as part of Microsoft 365 with Office applications. Separate Teams subscription less advantageous.
Real Cost for 25-Person Team Per Year
Zoom Business: $19.99 × 25 × 12 = $5,997 (≈₽480,000)
Google Workspace Business Standard: $12 × 25 × 12 = $3,600 (≈₽290,000) + Gmail + Drive + Docs
Microsoft 365 Business Standard: ₽750 × 25 × 12 = ₽225,000 + full Office + Teams
Winner: Microsoft 365 — best price/functionality ratio when buying a package.
Integrations and Ecosystems: Work Tool Compatibility
Platform ability to integrate with existing corporate systems determines how smoothly implementation will go and whether established team workflows will be disrupted.
Number and Quality of Integrations
Zoom: More than 2,000 integrations through Zoom App Marketplace. Works with any CRM, project management systems, calendars.
Google Meet: Deep integration with Google ecosystem (Gmail, Calendar, Drive) plus main third-party services.
Microsoft Teams: Built-in integration with Office 365, Azure, Dynamics. Limited third-party integrations compared to Zoom.
Winner: Zoom — maximum integration flexibility with any system.
Working with Russian Systems
Zoom: Good compatibility with Russian CRM (Bitrix24, amoCRM), document management systems.
Google Meet: Basic integrations, may require additional setup for local systems.
Microsoft Teams: Developed integrations with Russian Office 365 versions, SharePoint, local systems through Azure.
Winner: Teams — best support for Russian corporate infrastructure.
Mymeet.ai: Superior Meeting Analysis for All Platforms
Regardless of choice between Zoom, Google Meet, or Teams, all platforms have limitations in analyzing and extracting value from conducted meetings. Mymeet.ai solves this problem for any platform with quality exceeding built-in capabilities.
✅ Support for all three platforms — automatic connection to Zoom, Meet, Teams without functionality differences
✅ Superior Russian speech accuracy — best recognition of Russian names, companies, industry terms
✅ Automatic meeting protocols — structured reports with decisions, tasks, deadlines for any meeting type
✅ Specialized AI reports — for sales, HR interviews, project calls, strategic sessions
✅ Integration with Russian systems — synchronization with domestic CRM, document management
✅ Comparative platform analytics — meeting effectiveness metrics in different systems for choice optimization
Case Study: IT Holding Compares Platform Effectiveness
An IT holding (150 employees) used all three platforms: Teams for internal meetings, Zoom for client presentations, Meet for international calls. Goal — determine optimal distribution and measure each platform's effectiveness.
Mymeet.ai implementation results:
Comparative analysis of meeting productivity by platforms
Automatic protocols for all meeting types regardless of system
Decision-making time metrics on different platforms
Participant engagement analysis depending on used tool
Recommendations for optimizing platform choice for meeting type
Final insights: Teams showed best effectiveness for internal planning (+15% decision speed), Zoom — for client presentations (+28% conversion), Meet proved excessive and was excluded from use.
Savings: ₽180,000 per year from abandoning Meet + 25% meeting time optimization.
Automate meeting analysis on any platform. Contact a consultant through a form to set up a system for your processes.
Complete Comparison Table: Zoom vs Google Meet vs Teams
Detailed comparison across all criteria will help make final decisions based on your organization's priorities.
Criterion | Zoom | Google Meet | Microsoft Teams | Leader |
Video Quality | Excellent, best adaptation | Good with stable internet | Good, may have delays | 🏆 Zoom |
Ease of Use | Very simple interface | Maximally simple | Complex due to features | 🏆 Meet |
External Meetings | One-click connection | Simple through browser | Requires app/account | 🏆 Zoom |
Cost Separately | $14.99-19.99/month | $6-12/month | ₽360-750/month | 🏆 Meet |
Cost in Package | Video conferencing only | + Google Workspace | + full Office 365 | 🏆 Teams |
Meeting Features | Breakout rooms, boards, polls | Basic features | Teams rooms, Office integration | 🏆 Zoom |
Persistent Chats | No | Google Chat | Advanced team channels | 🏆 Teams |
Documents | Through integrations | Google Docs built-in | Office 365 built-in | 🏆 Teams |
Security | End-to-end encryption | Google enterprise security | Azure enterprise security | 🏆 Teams |
152-FZ Compliance | Problematic | Problematic | Local data centers | 🏆 Teams |
Integrations | 2000+ applications | Google ecosystem + main | Microsoft ecosystem | 🏆 Zoom |
Scalability | Up to 1000 participants stably | Up to 250, decrease at 100+ | Up to 1000, comfortable to 300 | 🏆 Zoom |
Mobile Devices | Excellent applications | Simple and fast | Functional but complex | 🏆 Zoom |
Meeting Recording | Local + cloud | Google Drive | Microsoft Stream | 🏆 Teams |
AI Capabilities | Basic + integrations | Subtitles in 10+ languages | Cortana, analytics | 🏆 Teams |
Overall Score: Zoom — 6 wins, Teams — 6 wins, Meet — 2 wins, 1 tie
Selection Recommendations: Which Platform to Choose
Choice depends on priorities, existing infrastructure, and your organization's work specifics.
Choose Zoom if:
Conduct many meetings with external participants (clients, partners)
Video connection quality and stability with weak internet is critical
Need maximum integration flexibility with any systems
International teams in different time zones
Ready to pay for best video conferencing specialization
Ideal for: consulting agencies, EdTech, international startups, companies with active sales.
Choose Google Meet if:
Team already works in Google Workspace
Need maximum simplicity without complex features
Limited video conferencing budget
Educational organizations or non-profit projects
International team with different technical preparation levels
Ideal for: schools and universities, small startups, Google Workspace teams, simple workflows.
Choose Microsoft Teams if:
Organization already uses Microsoft 365
Need comprehensive platform for all communications
Corporate security and management features are important
Teams with intensive document collaboration
Russian company with 152-FZ requirements
Ideal for: large corporations, banks, manufacturing companies, government organizations, teams with developed internal collaboration.
Conclusion: Make Decisions Based on Real Needs
Zoom, Google Meet, and Microsoft Teams are three excellent solutions for different corporate usage scenarios. Zoom excels as a specialized video conferencing platform. Meet is ideal for simple tasks in the Google ecosystem. Teams is better as a comprehensive work platform in Microsoft 365.
Don't choose a platform only by popularity or advertising. Evaluate real needs: how often you conduct external meetings, which ecosystem you already use, how important video connection quality is, whether budget is critical. The right choice will increase team productivity and save significant funds.
Ready to make an informed decision? Test all three platforms in real work scenarios with effectiveness measurement. Try mymeet.ai free — 180 minutes meeting analysis on any platform without card binding.
FAQ: Zoom vs Google Meet vs Microsoft Teams
What's better for business — Zoom, Meet, or Teams?
Zoom is better for frequent external meetings and video quality. Meet is ideal for simple tasks on a limited budget. Teams are optimal for Microsoft 365 corporations with comprehensive collaboration needs.
Zoom vs Meet vs Teams — price comparison?
Meet is most affordable ($6-12/month), Zoom is middle ($14.99-19.99/month), Teams is expensive separately but cost-effective in Microsoft 365 package. For full functionality, Teams in the package recommended — best price for capabilities.
Which platform is better for international teams?
Zoom — best stability with varying internet quality, simple connection without barriers. Meetups are good for Google Workspace teams. Teams may create difficulties for external participants from different countries.
Zoom vs Teams vs Meet — video quality?
Zoom exceeds competitors in quality and stability, especially with weak internet. Meet and Teams show good results with stable connection but may suffer with connection instability.
Security — which platform is more reliable?
Teams has developed corporate security features based on Azure. Zoom strengthened protection after 2020. Meet uses Google enterprise security. For Russian companies, Teams offers 152-FZ compliance.
Ease of use — what's easier to master?
Meet is maximally simple for basic meetings. Zoom is simple but functional. Teams are more complex due to multiple capabilities. For inexperienced users: Meet > Zoom > Teams in ease of mastery.
Integrations — where are more capabilities?
Zoom offers 2000+ integrations with any system — maximum flexibility. The team is deeply integrated with the Microsoft ecosystem. Meet works best with Google services. Zoom for diversity, Teams/Meet for depth in their ecosystems.
What's better for education — Zoom, Meet, or Teams?
Meet is ideal for education — simplicity, subtitles, Google Classroom integration, affordable prices. Zoom is good for webinars and interactive classes. Teams for educational institutions with Microsoft infrastructure.
Zoom vs Teams vs Meet for small business?
Meet — best price and simplicity for basic needs. Zoom if external meeting quality is critical. Teams only when using Microsoft 365 — then very cost-effective. For startups, it is recommended to start with Meet.
Fedor Zhilkin
Sep 25, 2025
